We help solve your business
Working with over 100 products, there's no problem we haven't solved. We help you overcome your challenges to profitability & scale so you can meet your business goals, beat your competition, and establish new markets
See how in just 3 months we guide businesses just like yours to profitability and scale
First Month (Set Foundations)
Understand your business and set the foundations for success
Second Month (Optimize)
Optimize against first month learnings to ensure we are meeting or exceeding targets
Third Month (Operationalize)
Continue optimizing creative based on previous learnings
Our Process
First Month (Set Foundations)
Understand your business and set the foundations for success
Financial Model
Market Research
Marketing Calendar
Brand Guidelines
A/B Testing Ads
Review Plans vs. Actual
Second Month (Optimize)
Optimize against first month learnings to ensure we are meeting or exceeding targets
Optimize Creative to Produce Positive ROAS
Reviewing Conversion Funnel
Review Plans vs. Actual
Third Month (Operationalize)
Continue optimizing creative based on previous learnings
Modify Bid Strategies
Look at New Opportunities to Scale
And Beyond
Continual improvement / optimizations
We know B2C and B2B.
B2C
We’ve run hundreds of campaigns to drive consumer demand to both direct sale and via retail. We know how to move audiences along the customer journey from awareness to consideration to conversion and how to manage against diminishing returns at scale on ad spend. We can use sequential ads to educate your prospective customers managing any objections to conversion.
B2B
We work with your sales team to cultivate leads into conversions. We can develop lists for paid media campaigns or via CRM tools, run effective email and look-alike model campaigns. We also have outbound call center resources to initiate follow ups and bookings for initial meetings. Using customer segmentation strategies we can optimize your CPA (cost per acquisition) per segment.
Business model
We know E-commerce, intangible and tangible selling, subscriptions, recurring revenue models, app installations & sales, and more.
Industry
We've worked in: Smart Home/IoT, consumer electronics, grocery, food delivery services, healthcare, fitness, mental health, cooking/houseware, and more.
Seasonality
We work with you to plan your marketing calendar well in advance so that your business is in the best possible place for all holidays and special buying occasions.
Over 10 years of experience and 100s of products managed.
See how we helped them achieve their goals
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We needed to rapidly launch our performance ad campaigns for our new product the Vibrasonic Mattress. Isaac Frank helped up us create a financial forecast and benchmark for paid media and provided recommendations and wireframes for our website in addition to executing the ad-tech setup and initial campaigns including ad creative. I would recommend them for any startup that needs to augment their existing team during a launch or push phase.
Kyle R
Sales & Marketing, Vibrasonic
“Building a direct-to-consumer business (such as Kilne) from scratch in a competitive market such as housewares can be challenging. Isaac Frank has deep experience in this type of endeavor. They helped with launching our digital advertising campaigns for our online and Amazon businesses. They worked within our CPA (cost per acquisition) targets which were crucial to scaling. The Isaac Frank team is flexible, reliable and we enjoy working with them.”
Mike Gettis
CEO, Kilne
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“As a startup we needed an agency that was flexible and could scale with us to augment our marketing team. Isaac Frank spoke in our language of cash flow and profitability. They really helped us with scaling our advertising in the early stages of our business.”
Paul Austin-Menear
VP & Commerce Operations, Nanoleaf
“Isaac Frank is a solid team who helped with our B2C sales initiatives in California, particularly for our battery storage and solar campaigns. Their strategic approach and hands-on involvement guided our marketing strategy, elevating our brand's presence and customer engagement. What truly set Isaac Frank apart was their ability to provide clear, concise reporting and insights. These actionable revelations empowered us to make informed decisions and fine-tune our approach continuously. Their professionalism, insights, and ability to drive tangible results makes Isaac Frank an invaluable partner.”
Danielle Nichols
Chief of Staff, Swell Energy
"Isaac Frank helped Muse / Interaxon with customer research and performance digital advertising (App Store and Amazon ads). They unlocked insights about who are most valuable customers were and why their initial behaviors with our app predicted longer term outcomes in lifetime value (LTV). Isaac Frank also helped us meet our revenue targets on Amazon. It was great working with them. I'd recommend them for any startup or consumer electronics company."
Derek Luke
Former CEO, Interaxon / Muse
“We enjoyed working with Isaac Frank because they get startups. They were able to develop strategies and execute campaigns that worked. Helping us scale and stay within our cost per lead (CPL) targets."
Peter Maglathin
Co-Founder & CFO, Trade Hounds
“As a leading luggage manufacturer Heys competes against many global travel brands. We leveraged Isaac Frank to help us stretch our marketing dollars further. They used market research and customer surveys to provide insights that enabled high performing ad campaigns that helped us grow in a very competitive market.”
Emran Sheikh
President, Heys
"Isaac Frank’s approach to profit focused performance marketing is refreshing when compared to other agencies. At ecobee it was an advantage having them work with us versus other agencies. They were key in our stealing share against Nest and Honeywell on Amazon and our Shopify platform."
Stuart Lombard
CEO, Ecobee
Our Services
Isaac Frank is a performance marketing agency based in Toronto, Canada that specializes in campaign management and market research.
Campaign Management
Meta (Facebook, Instagram)
Google Search
Display
YouTube
TikTok
Amazon Search
Amazon Display
Reporting and Analytics
Insights
Regular Reporting
Regression Models
Control vs. Exposed
Testing
AdHoc reporting
Market Research
Surveys
Focus groups
Share of wallet analysis
Conjoint analysis
Price elasticity
A/B Testing
Ads
Landing pages
Emails
ECommerce
Shopify
Amazon
Store Optimization
Logistics A+
Content
Social Community Management
Creative
Display
Animated
Video
CRM & Business Automation
Completely customized CRM
Automated internal workflows and tasks
Email automation